Permia - Duels: Back into action

Games take a lot of work to do. It is also hard to estimate the required effort as correctly, as often multiple iterations are required to get it right. For a small company like Seepia, the resources are always limited and simply not enough to accomlish everything we would like to do.

As such for the last half a year, our whole team has been concentrating on getting Pet Shows ready to be published on Windows Phone. Unfortunately during that time, we have had little time to concentrate on developing Permia - Duels beyond the Windows 8.1 version released in July. But now Pet Shows is finally out! We are now concentrating our efforts for updating the games and taking them to new platforms.

For Permia - Duels we are working on a major updates. Part of the updates will be published in December to kick of our Christmas campaign: there will also be Christmas present for all active player and the Christmas booster available, so Christmas will be a great time to play Duels! Rest of the updates will be published in January

The game will have a completely improved graphical outlook. We have learned a lot compared to when the Duels UI was originally designed. With the clearer presentation, added polish and fancy animations the game is starting to simply look great! 

Early concept art of the new game view.

Among other improvements of the update will be an improved mailbox, updated achievements, percentage based season rewards and a possibility for filtering tiles in the deck editor. For the daily challenges we are planning to change the system such, that skipping a single day won't lose the whole progress.

With the update, we are bringing the Windows Phone version also to the universal app world. This will mean using the Live ID as the primary player identification method instead of the ANID2 which is currently used. To do that, we are creating a separate helper app for linking the ANID2 accounts to Live ID for players who have not yet done that in the game. The reason for the separate app is simply that ANID2 is not available in the universal app builds.

For a bit further in the future, Duels will be extending to other platforms. The tutorial still needs more work. Also a Facebook connection to enable playing with friends as well ass the ability to communicate with other players during games will be added eventually. Additional content, like single player campaign, new units and special powers, new game modes and guilds are all planned.

So fear not! While the update schedule of Permia - Duels have been a bit slow lately, we have not abandoned the game, just been too busy with Pet Shows. Now we are again back into the track of making Duels the best collectible card game around! 

Story of Pet Shows

Year 2012, October

We needed to find couple of concepts fast to present to an investor. I was playing a few different manager games at the time and we thought that manager game would be one possibility. Idea was to publish the game to Habbo hotel so we wanted to use a theme that suited both boys and girls. Our friend Ari gave us an idea to use pets as a theme and we liked it.

Basic idea behind the concept is to manage a team of pets. Pets have three different age phases. When they are puppies, player can train them, when they are adults, they can participate in competitions and when they are seniors they can breed with other pets to get new puppies.

It has taken about two years to complete the game. During that time almost everything has been rewritten or changed. Even tools that we use to create the game has been changed. Basic idea behind the concept is still there, but the whole game experience is totally different. Latest big change came at the beginning of this year when Pet Shows was accepted as AppCampus project. We added mini-games to the concept that are used to train the pets and to compete with other players teams.

This is just a beginning

Few days ago we got the news that AppCampus review team has accepted our release candidate and we can publish the game when we see fit. This is a huge step and allows us to continue to the next phase. Now we can start gathering feedback from the players. We will carefully go through the feedback and develop game further to give best possible experience for the players. It is hard to describe how exciting it is when you are just about to get real information from the real customers and to learn what they think about the game. All the feedback is good. If players don't like the game, we try to find out why and make the game better. If players like the game, then we are happy and continue to bring new features for them to enjoy.

Pet Shows

What is it about? Pet Shows is most probably different than you have used to see with pet themed games. The game has over 300 different pet profiles to collect, 5 different mini-games to attend and possibility to compete against other player teams from all over the world. It is about being best pet trainer in town. There is no payment wall and everything in the game can be achieved without using real money. Real money is used only to buy in game currency that can be used to help player to progress faster.

Pet Shows is now available in Windows Phone store. Check it out.

Onto something

Three years

Long ago, I had a dream. I wanted to create games. Over 15 years ago I realized, that I don't have to do it alone. I tried, and I failed. I wasn't ready. At 2011 we studied the feasibility of an idea to start a game studio. Result of that study is Seepia Games. We managed to put together a small dream team without game industry experience. Fortunately we got a good adviser to our board to help us learn quick. Still it took about three years before we feel that we understand what it takes. Succeeding in game industry is really not the easiest way to make living. It really needs that cliche of passionate and dedicated team every investor is trying to find.

Experience

You can study and research as much as you like. Before you have real life experience, it does not matter much. We are very fact driven team. You can imagine how much more fun it is to estimate product revenues after you have some. Before that we can use some industry averages from the web, and oh boy how far from the truth that takes us. We have been lucky. Our first game Tetrablok was published by Sulake in Habbo hotel and we got a one million downloads for the game. A good number for the first one you think. It did not perform well in monetisation, but gave us a valuable experience about synchronous multiplayer game and free-to-play business model. Our second game Permia - Duels has been one of the top ranked collectible card games in Windows Phone store and has gathered about one million downloads so far when all the platforms are combined. We really succeed with ASO to pull those numbers. Product is good and we have ideas to make it great. After a couple of next updates we will know how it goes. More experience is coming soon with our next AppCampus game Pet Shows. It is combination of everything that we have learned so far. The concept itself is already two years old and the journey with it has been really long. We have practically developed the game three times during this time. Thanks to Visionplus for their patience with us.

Pet Shows - Main menu first concept

Ready

We started with the vision to create free-to-play cross-platform multiplayer games. First three years we used to learn. Today our vision is to create free-to-play cross-platform games for mobile and tablets. We know what it takes from the product perspective and we are ready to unleash our full potential. For that we have started a process to get investors for the company. We are looking for investors for seed round. We hope that we can find ones with good knowledge about paid marketing. That is something that we don't have experience yet with our team because we have not used paid marketing to get current figures. Our first step is to participate The Web Summit - Dublin next week and Slush later this month. We will release Pet Shows on Windows Phone store later this month and we are also preparing Permia - Duels for Apple store and Google Play. It looks like we still have something to do before year is done and should have something to write about to incoming blog posts as well. Stay tuned.

Pet Shows - Main menu from the game

Sitrep

Our blog has been quiet for a while now. It’s about time we gave you a quick update what’s happening inside Seepia’s offices.

We moved into a new office a couple weeks ago. Nothing terribly exciting, we are still in the same “business park” and about 2 minutes’ walk away from the old one. Pros? You no longer need your little magic access token to get back to your desk after a visit to the loo or the coffee machine. Cons? We are spread across three different rooms now which obviously is not the end of the world but it does make communication a bit more difficult.

Development wise, we have all been working hard to get Pet Shows ready for release. The game is starting to shape up. We have made some pretty major changes in the past months but it has definitely been worth the effort. The game looks better than anything we’ve released before and the reaction from people we have shown the game to has been overwhelmingly positive. We will post a more detailed update about Pet Shows soon.

We also recently released a Windows 8.1 version of Permia – Duels. The world outside mobile phones is still somewhat uncharted territory for us so it will be interesting to see how things develop on that front.

All in all, "busy" has once again been the operative word for us. I won't promise you more frequent blog updates but I do promise that you will hear more about Pet Shows soon.

The great tutorial mystery

When Permia - Duels was first released, we did not have time to make a proper interactive tutorial for the game. Instead we had a three-slide slideshow explaining the basics, which was shown to the players before the first game. Later the beginning was improved slightly by forcing the first three games against a really easy computer opponent and showing only one slide before each game. Despite the slight changes, we did not have a proper tutorial until now.

As we constantly have more things to do than resources to do them, prioritizing is essential. Originally the tutorial was not among the top priorities and was thus neglected this long. But lot of the feedback we received indicated that the missing tutorial was a major problem for the game. A typical player feedback would say that the game felt much more complicated at the beginning than it actually is due the missing tutorial. Many of the game business veterans we have talked, have emphasized the importance of a good tutorial. Even publishers we talked named the missing tutorial as a major flaw in the game.

So we felt a bit stupid for neglecting such an important issue for so long and decided to fix the issue. The interactive tutorial explaining the basic game play was added in the last weeks update. The tutorial is by no means complete yet, as it only explains the basic game. We still have work to do to properly explain the rest of the game, namely the card development system. But back to the issue, what is the great mystery of the tutorial then?

When we make changes and add features to the game, we try to anticipate the effects and then measure if we were successful on improving the game or not through data and feedback. In the tutorial case the assumption was clear: All the signs indicated that the first contact with the game felt too complex for the players. Many did not clearly understand what to do at the beginning, got frustrated and quit playing due to that. Each such player could have potentially liked the game and continued playing if the beginning would have been more welcoming. So we should see an increase on the percentage of new players who continue playing past the couple of first games after adding the tutorial. Or a drop,  if the tutorial was poor and players get frustrated to it.

Now we have the data from the first week of having the new tutorial. So, did we see an increase or drop? The answer is neither and that is the mystery of the tutorial. The numbers are almost exactly similar before and after the adding the tutorial. At the moment we are more than slightly surprised by the result. We were all definitely expecting an effect, some smaller some larger, but at least something.

So what can we actually learn from this? The lesson is definitely not that tutorials are unimportant. But it might be that the importance of a tutorial is somewhat dependent on the type of the game in question. Permia - Duels is a strategic collectible card game, which has a bit of a niche appeal. Maybe making the game more easily approachable is still not enough to convince players who don't like the genre to begin with, while those that do are willing to learn the game anyway with or without the tutorial. The results might be completely different for a different game though. In a broader concept, this should remind us, that each game is unique and a common wisdom that is true for most might not automatically hold for this particular case.

Of course making the tutorial has not been a wasted effort. It should make it easier for new players to get in the game make the overall player experience better. We will also be adding the missing tutorial parts in the future and believe that despite the initial numbers, having a proper tutorial will benefit the game in the long run. But all that said we are still quite puzzled by the lack of any measurable effect of adding the tutorial. So if you have an insight to the mystery of the tutorial, please let us know!

AppCampus

Today we reached our first #1 position in Windows Phone store in the card games category in Brazil. This is a good moment to look back at how we got here.

First concept

Already in 2011 we had an idea of collectible card game Permia - Tournaments. We started working with the title and in March 2012 we hada a working prototype of the game to show in Game Connection - America. (Concept demo) We met with over 20 publishers and most of them liked the idea behind the game. The concept was early stages and we were a brand new team so we did not manage to start co-operation with any of them. We believed in the concept and we continued working towards the closed beta launch. In June 2012 we launched the closed beta mostly because we promised to do so. It really was not in any shape for release, but it was something. At that time we concentrated on selling the idea to the publishers or some funding partners that could help us to continue with the product. For that purpose we produced a new trailer to be shown at Gamescom 2012. (Trailer)

The result was quite similar. People liked the concept but were not ready to take the risk with it. One of our last hopes for the product was AppCampus. They had started the program where they give grants for promising projects with a 6-month exclusivity period. They had an event here in Lappeenranta where they presented the program to us. We sent the application and started waiting for the results. After a couple of weeks they granted 20k€ for our project. That was not enough for us to really deliver the first idea of the concept, but it definitely helped us. It was part of the bigger picture where we managed to get a Tekes project approved as well.

Birth of Permia - Duels

We did not start immediately with the design milestone. The reason was that we really did not have enough resources to continue with the original concept and our hands were full with the other projects. Almost half a year passed before we were ready to continue with the program. One of the close colleagues came up with an new idea for more simple card game that might be more feasible to do with our resources. We created a design plan based on this new concept for AppCampus and they approved it. We were in a hurry because financially it was really tight situation at the time. In 3-4 months we passed the first release candidate to the AppCampus quality team and at the time they were not satisfied with it. There was one big feature missing and the quality of the game was not good enough. That was the first wake up call to really take Windows Phone environment seriously.

AppCademy

We continued to work with the missing feature and decided to apply for the AppCademy (AppCampus acceleration program). We were really sceptical about the acceleration program at first. One month away from home listening to lectures and coaching. Participation means that product would be on hold during that time. However, from the first day we were satisfied with the decision to join the program. We were given top level coaching in all areas from production to branding, marketing and user experience. The time spent there helped us go towards better quality than we would have been able to do without it.

Promotion

We don't have plenty of resources to promote our app. I think it is a same situation with most of the independent teams at start. Today it is crucial to get visibility for your app to have any possibility to really succeed in the market. After we released our game at December 2013 in Windows Phone store we really did not know what to expect. We knew that we have possibility to get some promotion from Microsoft and Nokia if we have good ratings. But the amount of support we have had from AppCampus program has been amazing. First month went almost on our own. It was Christmas time and we were little too late to be part of the Christmas promotions. We used that time well and noticed that downloads from Russia were progressing well without any promotion. We discussed with our Nokia contact about possibility to have local campaign in Russia that we will support by localizing the game. Our Nokia contact was successful and the result was whole week featured in Russia. At the same week we were featured all around the word and it was really good campaign for us. We still have most downloads from the Russia and they are really important market for us. After that we have worked closely with our Nokia contact to plan different campaigns and we have supported those campaigns with game content whenever it has been possible. We have updated the game often and have developed it further.

Final words

If we think about the support from AppCampus. The first thing is the grant. It can be something from 20k€ to 70k€. Money is always welcome and helps. The real difference comes from the other forms of support. They really push for the quality and help us developers to get good ratings with better quality apps. AppCademy is excellent acceleration program and is valued much more than any grant they give. And after those they put so much effort to really help us to promote our apps in store. That is something that is hard to buy with the money. I can imagine that without them Permia - Duels would not have over 260 000 downloads today and our #1 store position in Brazil.

Big thanks to the AppCampus staff. You have been a great asset on our journey to app developer. You have shown the possibilities that are in Windows Phone environment and we are really happy to be part of the program.

Permia - Duels Updates: what's been done and what we're working on next

During the first two months Permia - Duels has been online, we have already done a lot of updates for the game and have much more planned or under development right now. In this post I will shed some light on what's going on with the updates.



This far we have concentrated mostly on fixing bugs and improving the technical side to work well. We had some hiccups at the beginning where increased number of players caused the service to slow down and get "network error" notifications. Another major issue which has been fixed in the latest release is the freezing of the shop screen, which prevented some players from making purchases. Several smaller issues have also been fixed and we will continue the technical optimization of the game. If you encounter a problem, please let us know so we can fix it!

Facebook

A Facebook page for Permia - Duels has just been opened. In addition to having the game related information, it's a place to go for discussions about Permia - Duels with other players or us.

Ranking system

The ranking system has had some major tweaks. The starting player has a disadvantage and statistically wins less often that the second player. To balance this out, we have biased the ranking system to favor the starting player. The biasing formula is based on a real game data and is thus able to efficiently balance out the effect of player order. 

Another recent change is that now new players start with score 0. The old system, which started from 15000, resulted for new players being matched against more experienced from the start. As a result the difficulty curve should now be more reasonable for new players. 

We want to allow players to always play without too much waiting. For this reason the match making will pit one against a computer opponent, if a suitable human player is not found in reasonable time. The decks of the computer opponents are based on decks of human players of similar level. We have already done lot to balance the computer players to offer a suitable challenge for players of different levels. This is an ongoing task and we are still finding new ways to do it better.

Platforms and Localization

A big news for us was the recent announcement from Habbo Hotel that they are going to close their game center, in which Permia - Duels is available. In order to allow Habbo players to retain their game progress and continue playing, we have implemented the possibility to link the Habbo accounts to a Seepia account. When the Habbo game center closes, we will open a web client which can be used to play the game using the Seepia account credentials. In future we will allow also Windows Phone players to link their game accounts, so that the game can be played in different platforms alternately.

For the additional platforms we are planning to release a Windows 8.1 version of Permia - Duels in near future. Android and iOS versions are also planned eventually. 

The game was originally released only in English, but currently we have localization for total of 13 languages. We are very grateful for any reports of language mistakes in the localizations.

Next updates

We are constantly developing the game and will be releasing new features regularly. We also want to listen closely the feedback we get from the players. In the last update we added the possibility to buy unlimited vigour as a feature desired in the feedback we received. Related to that we have had feedback wishing for more ways to speed up the upgrade process of units. That is something we are considering at the moment, but have not yet definite plans. 

We want to make the game experience more rewarding for the active players. As a part of that, we are planning to decrease the season length and slightly increase the comparable season rewards. Additionally, we will be adding a daily rewards system, which will allow players to gain special rewards for the first victory each day, including Qual rewards. 

At the moment we are preparing a major UI update for the deck editor. It will be possible to get a detailed view for each unit including the currently missing unit information. These will include full sized images as well as flavour texts to properly link the units to world of Permia.

Another wished for upgrade we are planning to add are "golden directions", which will provide a way to boost a single direction of an unit. 

Future

We of course have lot of plans for developing the game after the next few updates. One thing which needs some love is the tutorial, which we plan on upgrading piece by piece to be more interactive than now. Additional content, such as single player mode, new units, new special powers, ability to see other players information and player clans are also high on the list of things to add to the game.

This is by no means a complete list of updates we will be doing in future. Some may be left out, some new will emerge, but it gives a bit of idea we are planning to do next. If you have a great idea how to make the game better, please let us know!